By Joe Morey Founder/Owner of Cheeseheads & Squeezer's Lemonade Why Cheeseheads Is Fast-Casual, Not Fast Food At Cheeseheads, we proudly call ourselves a fast-casual restaurant. You’ll find us right here in the Cedar Mall in Rice Lake. But let’s be honest right up front — we are not fast food. And we are perfectly okay with that. Fast food is built for speed above all else. Our food is built for quality, care, and flavor. That difference matters, and it’s the heart of who we are. Fresh Takes...

3-Cheese & Chili Cheesesteak By Joe Morey Founder/Owner of Cheeseheads & Squeezer's Lemonade My love for a great cheesesteak goes back about 20 years to a late night in Las Vegas. It was around 3 a.m. after a long night of playing poker when we stopped at an all-night food stand called P.O.P.S. (Pride of Philly Steaks). Like most late-night food adventures, I figured it would be decent at best. Instead, I bit into one of the best sandwiches I’ve ever had. It was a Philly cheesesteak, but not...

By Joe Morey Founder/Owner of Cheeseheads & Squeezer's Lemonade The humble smashburger has taken America by storm in recent years, but its roots stretch back far earlier than the modern foodie movement. Long before social media made crispy-edged burgers famous, short-order cooks in old roadside diners discovered something magical... when a ball of fresh beef met an ultra-hot griddle and was smashed  with confidence, something incredible happened. The caramelization, the sizzling crust, the...